Clean Slate
BRANDING / PACKAGING / WEB / SOCIAL
Concept and identity for a “hair care for psychologists” brand. Clean Slate is a hair care line for all hair and personality types. With packaging inspired by Rorschach inkblot tests and botanical ingredients that naturally relieve anxiety, Clean Slate is the key to melting away your worries...but we recommend you keep seeing your therapist.
HANDMADE PROCESS
Inspired by Rorschach inkblot tests, I created a symmetrical pattern by folding paper with wet paint. I then scanned the resulting image and altered it in Photoshop, resulting in the pattern that I used across the brand.
